Contrasting with the Microsoft case study, this was an example of social media being introduced ‘under the radar’.
I’d come across the case study earlier on Melcrum's blog and have also subscribed to Richard's.
The case study means quite a lot to me because of some earlier involvement in BT, which included writing some content on performance management for their intranet. I also had several conversations with Margaret Savage while she was at BT about liberating employees from over controlling managers – social media seems to have been one way that BT has been achieving this. (I would have said achieved if it wasn’t for the 20 calls and 3 different attempts to get a BT phone line installed recently)
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