A couple of days ago I was listening to an interesting Business Week podcast featuring the journalists who recently updated the magazine’s article Blogs / Social Media will change your Business.
Talking about IBM, the journalists explain that the firm is developing their own versions of social media tools like Twitter, Facebook, Delicious and Wikipedia to develop not so much an intranet, but an intra social net. They see the key to getting their 400,000 people on this as making the tools corporate without loosing the magic and appeal that comes with using them when they’re outside and free.
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