Earlier this week I was asked whether Linkedin was useful for someone in a Professional Services Business. I have experienced the growing popularity of Linkedin in the UK through the NRG-networks Linkedin Group I manage.
I replied that it was not really about just being on Linkedin, but how you use it to complement your offline networking. The reality is that the more proactive networkers are already using Linkedin to interact, build and strengthen trusted relationships with others operating in their target markets. If you do not have an active presence online then you are missing out on this.
Online networks like Linkedin are a great complement to offline networks if you are providing services on a Regional or National basis. You can read about this in more details in '10 top tips to increase business with the effective use of offline & online networks'.
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