In Nigel Temple's excellent Internet Marketing Masterclass yesterday there was a discussion about how much of your knowledge you should give away. A few years ago I sat in discussions where people argued that you should give nothing away. Yesterday most people were happy with the notion of giving away about 20%, but holding back the rest to charge for. It's the old 'Sprat to catch a mackerel' notion.
Most of us, however, are unhappy when we feel someone is holding something back. It gets in the way of building relationships. If you want people to refer you or do business with you that might be a problem!
The World has been changed forever with this thing called the Internet. Most knowledge is now freely available somewhere if you search for it. Some people will pay for your knowledge, but mainly they will pay for the the value you add.
Consider this statement from someone who is very successful in developing his business with networking. This was part of his response to the NRG research into business networking:
"I do not do any cold calling. All my business comes from networking and referrals. Networking is not about selling, it's about building relationships.
Much of the business is a result of doing a presentation where I share ALL my secrets so people know how to do what I do.
Mostly, they prefer to ask me to do it for them. Even though I've explained how they can do it for themselves!”
Nigel was a living example of this in his Masterclass yesterday. The only thing the people attending were really paying for was the cost of the room for a few hours. He was then giving away his knowledge freely for a couple of hours.
Some of those people are now paying for his help to implement the stuff!
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