I ran a business networking seminar this week when I asked 2 questions.
1. Do you agree that all things being equal people do business with and refer business to the people they know, like and trust?
2. Do you agree that all things being unequal people STILL do business with and refer business to the people they know like and trust?
The answer to both was a resounding yes, so I asked another.
"Why then do you spend most of your networking time getting to know lots of people a bit?"
You don't get to know, like and trust people by meeting once or twice. You get to know them by spending time in conversation with them and others at regular networking group meetings and by following that up with One2One interactions. That's follow up and you don't get to know, like and trust someone without it.
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