Have you ever listened to someone introduce their business at a networking event and thought to yourself "I have no idea what that means"? It happens a lot, but most of the time that person will be unaware that they are not communicating effectively.
Whenever it happens I am reminded of a scene from the film, "I, Robot". In this scene Dr Calvin (played by Bridget Moynahan) was asked by Detective Spooner (played by Will Smith) “What do you do?”
She replied "My general fields are advanced robotics and psychiatry although I specialise in hardware to wetware interfaces in an effort to advance our anti-amorphisation project.”
He clearly had no clue what she was talking about and asked again, “So what exactly do you do?"
She replied, “I make the robots seem more human.”
The next time you hear someone and have no real idea what they mean you can help by asking them some questions to find out exactly what they do and who for.
Then suggest that they might want to use the simple version next time.
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