I wrote this on a train heading into London earlier this year and it was first published at the new home of the business networking blog. I was on my way to a 'Digital Mindset' workshop from Ecademy founders Penny & Thomas Power. The idea that Ecademy website was about 'Learning, networking and business development for the digital age' got me thinking about whether things have really changed.
If we are in a 'digital age' what does this mean for the Owners, Directors and Partners of small specialist businesses and professional firms? It is mainly these people who go networking as their primary route to market.
Most of the people I meet in this category are passionate about what they do and are open and transparent about what they do and why. It is this passion, openness & transparency that gives them an advantage in this digital age. It is exactly the right approach online.
Contrast this with the news furore at the time about wikileaks. Whatever the rights or wrongs of leaking the information the revelations showed some of our politicians, diplomats and representatives of big business taking the opposite approach. Saying one thing in private and another thing in public. The internet has made it easier to judge openness, honesty and transparency. The very things that small business is mainly better at that big business.
You may have heard the expression 'people buy people'. The approach for the digital age is the same as what came before.
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