The same rules apply for online and offline Word of Mouth

I have written before about online & offline networking needing similar approaches. Recent HP Labs social media research concludes that successful influence on twitter does not depend on a large number of followers. That for information to propagate in a network, individuals need to forward it to the other members, thus having to actively engage rather than passively read it.

This supports the behaviours we identified in our research into offline networking and how to proactively create positive word of mouth.

Success in networking (offline and online) comes down to building a manageable number of relationships amongst people with influence amongst the right audience. Then motivating that network to advocate you.

Good Networking!
Dave Clarke