I was really pleased when Ecademy founder Penny Power asked if she could quote me on Advocacy in her new book Know Me, Like Me, Follow Me - what online social networking means for you and your business.
Penny was at a meeting when I presented and subsequently wrote about here a couple of years ago on networking for advocates. She wrote about this in her book and what she learned about advocacy.
"The greatest aspect of 'like me' is is the power of creating advocates around your knowledge, people who will 'talk about you when you are not in the room'. To me this is real network value. 'Know me' cannot achieve this ... you cannot achieve this advocacy without having a relationship with that advocate."
Read more from Penny at the Know Me, Like Me, Follow Me Blog.
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