The McKinsey report provides an update on last year's research and finds increased use of web 2.0 tools which are still being used more frequently for internal than for external purposes (internal applications include managing knowledge - 83%; fostering collaboration across company - 78%; enhancing culture - 74%; training - 71%; developing products and services - 67% and internal recruiting - 54%).
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- jon [dot] ingham [at] social [dash] advantage [dot] com