Rehumanising the workplace / BT

Friday, June 6, 2008 –

Contrasting with the Microsoft case study, this was an example of social media being introduced ‘under the radar’.

I’d come across the case study earlier on Melcrum's blog and have also subscribed to Richard's.

The case study means quite a lot to me because of some earlier involvement in BT, which included writing some content on performance management for their intranet. I also had several conversations with Margaret Savage while she was at BT about liberating employees from over controlling managers – social media seems to have been one way that BT has been achieving this. (I would have said achieved if it wasn’t for the 20 calls and 3 different attempts to get a BT phone line installed recently)


Continued at: http://blog.social-advantage.com/2008/06/rehumanising-workplace-bt.html

 

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Microsoft Academy Mobile

I thought this was a great case study of social media implementation - and the opposite of the "sneak it in" approach.


The implementation started slowly with pilots, the development of some content, getting management onboard and identifying champions, but then took place through a very major launch. People were provided with podcasts on SD cards and were supported to try podcasting out. To take it forward, Microsoft provides 'podcasts in a box' - all the equipment someone needs as long as they produce 3 podcasts a month.


















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