Best Business Choice

3. Trust your people and use social media

Presenters gave some great examples to show that organisations have lost control of the conversation. Employees are going online to join interactive conversations about our companies – we need to enable this.

The best web based communication combines web 2.0, the research web by giving people access to data; web 2.0 - the social web by giving access to tools, and what Steve Crescenzo termed web 3.0 - the multimedia web by entertaining people.

Continued at: http://blog.social-advantage.com/2008/06/more-thoughts-on-employee-communication.html

• Consulting  - Research - Speaking  -  Training -  Writing
• Strategy   -  Team development  -  Web 2.0  -  Change
• Contact  me to  create  more  value  for  your  business
• jon [dot] ingham [at] social [dash] advantage [dot] com

.

Here are the rest of my key learnings from the Internal Communication Summit that I have been attending over the last two days.

One point that was made several times is that there are increasing challenges in delivering communication that gets read by, and leads to new understanding or actions by employees. Firstly, it is growing harder to get people’s attention, particularly when they are picking up their emails on blackberries and other devices. Secondly, there is increasing cynicism over use of business-speak. People are sick of hearing from ‘suits’ who aren’t seen as authentic and end up playing bullshit bingo.

Organisations can respond to this new environment by:

Continued at: http://blog.social-advantage.com/2008/06/more-thoughts-on-employee-communication_06.html

• Consulting  - Research - Speaking  -  Training -  Writing
• Strategy   -  Team development  -  Web 2.0  -  Change
• Contact  me to  create  more  value  for  your  business
• jon [dot] ingham [at] social [dash] advantage [dot] com

.