Best Business Choice

I spent a day at the British Library last week doing some background research on social media sort of stuff. I picked up a newsletter that amongst other things, referred to a report, Information Behaviour of the Researcher of the Future, written by CIBER at UCL.



The research challenges many areas of common wisdom about Gen Y:

• They are more comfortable with technology, but older users are catching up fast


• They have shifted decisively to texting vs talking (unproven)


• They multitask in all areas of their lives (unproven)


• They have zero tolerance for delay (no, older people are impatient too)


• They are expert searchers (no, this is a gangerous myth - digital and information literacies do not go hand in hand).

From my own experience, all of these behaviours still seem true, but I think this research is a useful check that they may not be as significant as we often, and some blogs would lead us to, think.

I think 2.0 makes a lot of sense.

The basic internet did bring a lot of change. The ability to search and communicate in real-time across the world felt like a momentous change, and I still think it was. So 'basic' is probably the wrong word.

But the new opportunities that web 2.0 provides to collaborate could be even more significant. It can change the way that people work, so enterprise 2.0, knowledge 2.0, HR 2.0 etc all make a lot of sense.

Continued at: http://blog.social-advantage.com/2008/01/and-what-about-30.html

 

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• jon [dot] ingham [at] social [dash] advantage [dot] com

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